Various: Wayfinding + SignageSign of the times

Navigating signage in the environment requires a clear understanding between a sign that indicates directions, compared with a sign that gives the viewer a deeper appreciation of the context of the environment. So how do you ensure your sign is aiding understanding, not just directing people to the visitor centre?

Fluid was engaged to work with NWM on a range of exhibitions that are part of the museum’s collection. One of these, a traveling display of the ‘Wildlife Photographer of the Year’, on world tour from the Natural History Museum in London, has made significant impact in Geelong. Fluid’s creative approach has helped us deliver engaging and informative permanent and temporary displays for the museum, and it has been wonderful to work with them to bring our vision to life.